About
Thirteen years selling. No step skipped.
From commercial assistant to national manager, with copywriting and content in between. That’s why I write like someone who sells.
The path
I started as a commercial assistant and climbed every step: SDR, account executive. Then I took a turn into writing: copywriter, content strategist, content lead. And then back to sales, as a senior consultant and national manager.
People call that a detour. It was the whole point. Selling taught me how buyers decide, object and finally say yes. Writing taught me how to reach them before the call. Today I do both at once. I write content that sells, because I’ve been the one who had to close.
How I see it
Content is a sales conversation that starts before the call.
Nobody buys from someone they don’t trust, and trust gets built one piece at a time: an article, a post, a page that answers the right question at the right moment.
My job is to write those pieces, so that when the conversation finally happens, half the selling is already done.
Proof
131%
of target in the first three months
Rock Content
+80%
meetings booked after training the SDR team
TeamCulture
R$420k
MRR from a single client, tracked to content
ID\TBWA
10x
user base growth
Bitso
Background
Education
- MBA in Business Innovation (FIAP)
- Design Thinking (FIAP)
- Empretec (Sebrae)
- Technologist degree in Commercial Management (USCS)
Where I’ve sold
- Financial services and credit
- SaaS and tech
- Content and agencies
- Crypto and fintech
- Consultancy
Languages
- Brazilian Portuguese (native)
- US English
- Latin American Spanish
Next step