Content · Leverage · Results

Revenue Hacker.

I find the shortest path between your business and the money. Is there money left on the table? I'll help put that money in your pocket.

I help partners and founders make more money—consistently and independently.

Reach out to me to build a machine that generates authority, demand, and revenue for your business.

01 · Leads · Multiple Sales

5+

clients coming from the website, paying over R$40k per contract

Lead generation engineering that actually works even in markets with low Google search volume.

02 · Revenue · Bitso

116%

of the quarterly target achieved

Content that transforms a passive audience into repeat buyers.

03 · Authority · ID\TBWA

R$420k

in contracts closed directly from content

I help you stand out in your market with thought-leadership-focused content.

Discover how the right content can boost your business.

Whether you need qualified leads, sales results, or online visibility, you can count on me.

Book a call

Why Choose Me?

Your business needs a revenue hacker.
A salesperson who knows how to write. A writer who knows how to sell.

I've spent over 13 years working in sales and marketing, delivering results at one company after another. I've sold SaaS, crypto, consulting, services, products, info-products, and ideas.

I can bring that experience to bear and generate revenue for your business, too.

What You Get

Three ways to help your business.

01

Content Waterfall System

Don't waste time creating content for social media. Get dozens of relevant posts with just 2 hours of work per month.

Deliverables

  • A content engine that feeds itself
  • Channel map showing where the customer goes at each stage of the journey
  • Set-up workflow: audio routine, calendar, templates, update rules
  • Lead scoring and qualified lead criteria

Proof

Bitso: 116% of the quarterly revenue target achieved through content alone.

Learn how the Content Cascade Method works →

02

Strategies and Leverage Points

Already have a content engine running, but not seeing results? I'll diagnose where your traffic is leaking and implement the right leverage points to generate quick results.

Deliverables

  • Analysis of what's already been published, by stage of the customer journey
  • Diagnosis of attention and trust bottlenecks
  • Prioritized levers, with one experiment per lever
  • Setup or review of AI tools

Proof of concept

ID\TBWA: Articles published under the agency CEO's name that generated R$420k in recurring revenue.

03

Ghostwriting — I Write for You

If you have knowledge to share but don't have time to write, I'll take care of it for you. I produce pillar content that anchors your digital presence.

Deliverables

  • Founder-led growth: ghostwriting of newsletters, posts, and scripts
  • Regular content pipeline, based on biweekly audio recordings
  • 5 to 8 sales enablement materials
  • Organized content library with an update policy

Proof

Plural Sales: A blog that became the primary source of revenue in a niche with no search volume on Google.

The work

Every market is different. The results can repeat. Here's the work behind them.

ID\TBWA case thumbnail

Authority

ID\TBWA

A service every competitor also sold, and no budget behind the one differentiator — the CEO's point of view.

R$420k MRR from a single client, tracked to the CEO's content.

Read the case →
Bitso case thumbnail

Revenue

Bitso

40+ crypto assets listed, nearly all attention on two of them. Then a market-wide trust crisis.

116% of the quarterly revenue target, a 10x user base, and 0 clients lost in the crisis.

Read the case →
Plural Sales case thumbnail

Leads

Plural Sales

A niche with almost no search volume and no traffic data to work from.

5+ clients closed from the blog at ~R$40k each. It became the main lead source.

Read the case →
Meditations of Marcus Aurelius case thumbnail

Writing quality

Meditations of Marcus Aurelius

A 2,000-year-old text — too literal reads stiff, too modern turns into self-help.

87% five-star across 2,300+ Amazon ratings.

Read the case →

More cases

And more

Ghostwriting a published memoir, two founders' voices under one brand, and more.

See the full portfolio →

Book a call

Let's see what content can do for your business.

Book a 45-minute call. We'll look at where you are today, where content can move the needle, and what the first step would be. No pitch before I understand the problem.

Fundamentos B2B

What I've learned about marketing, sales, customer success, and building a business. Written down, so you don't have to learn it the hard way.

More articles coming soon.

Read the blog →
Icaro Moro

Who I am

I've worked every rung of the ladder: commercial assistant, SDR, account executive, copywriter, content strategist, content lead, senior consultant, national manager. I write in Portuguese, English, and Spanish. This site is where I share what I've learned along the way.

Read my story →